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[ BY TRADE — HOW YOUR CUSTOMERS SEARCH ]

WEBSITES
BY TRADE

Every trade gets found differently. A plumbing site and a CPA site should not be the same site with different photos.

Most web design shops build one layout and pour every client into it. That is efficient for the shop and wasteful for the customer, because the way a homeowner searches for an emergency plumber has almost nothing in common with the way a business owner shortlists an accountant.

These pages lay out what each trade actually needs from a website: which searches matter, where the work is lost, and what we build to fix it. The build standard is identical everywhere. The structure is not.

01

SEARCH INTENT DECIDES THE LAYOUT

Emergency trades need the phone number above everything and a page that loads on a weak signal. Considered purchases need portfolio depth and a process explanation that survives weeks of comparison. Recurring-revenue trades need the plan or contract sold properly instead of buried in a bullet list. We start from how people search and work backwards to the page.

02

ONE PAGE PER SERVICE, NOT ONE PAGE FOR ALL OF THEM

The most common and most expensive mistake in trade websites is a single services page listing everything. That page competes with itself across a dozen different searches and usually ranks for none of them. Separate pages, each answering one query properly, is the whole game.

03

PROOF IS THE PRODUCT

License numbers, insurance, real photography of your own work and crew, warranty terms in plain language, and the reviews you have already earned brought onto the page. Every competitor claims to be trustworthy. Showing the evidence is what separates the site that books the job from the one that gets a bounce.

[ EVERY BUILD, FROM $1,500 ]FULL PRICING →
+Custom design, zero templates
+Next.js build, up to 5 pages
+Deployed to hosting you own, no markup
+SSL + domain wiring
+Mobile-first, every screen
+SEO fundamentals + sitemap
+Analytics, wired and explained
+Contact form that delivers
+30-day performance audit
+Your code and your repo, handed over
[ THE NUMBERS — WHY A SITE AT ALL ]THE FULL CASE →
4 IN 5
consumers use search engines to find information about local businesses
GOOGLE
88%
of local mobile searchers visit or contact a business within a week
GOOGLE
75%
judge a company's credibility by its website design
STANFORD WEB CREDIBILITY RESEARCH
57%
won't recommend a business with a poorly designed mobile site
SOCPUB / FORBES

COMMON QUESTIONS

Why does the trade change how the website is built?+

Because the search behaviour changes completely. A plumbing customer is panicking at two in the morning and needs a tap-to-call number above the fold. A remodeling customer researches for six weeks and needs a deep portfolio. A pest control customer searches the pest rather than the service, so one page per species outranks one combined services page. Same standard of build, very different structure.

My trade is not listed. Can you still help?+

Yes. The pages here cover the trades with the clearest search patterns, but the work is the same for any service business. Tell us what you do on the first call and we will map how your customers actually search for it.

How much does a trade website cost?+

From $1,500 all in for a custom five page build, including launch, SSL, analytics, a contact form that delivers, and a 30-day performance audit. Most trades want a page per major service, which is $150 per extra page. The quote is fixed before work begins.

Will a website actually bring me more jobs?+

We will not promise you a number, because anyone who does is guessing. What we will say is what third-party research shows: Google reports that 88% of local mobile searchers contact or visit a business within a week, and Stanford's web credibility research found 75% of people judge a company's credibility by its website design. The site's job is to be findable and convincing when that search happens. We measure the traffic so you can see for yourself what it does.

[ PICK YOUR TRADE ]
PLUMBERS
A plumbing website has one job at two in the morning: load instantly, prove you are real, and ...
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HVAC COMPANIES
HVAC demand arrives in two violent spikes a year. The website decides how much of each one you...
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ROOFERS
Roofing is a five-figure sale to a nervous homeowner who has heard the storm-chaser stories. T...
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ELECTRICIANS
Electrical work is the trade where customers are most afraid of hiring the wrong person. Build...
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LANDSCAPERS
Lawn care sells a season, not a job. The website should be signing up next spring's route whil...
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CONTRACTORS
Nobody hires a contractor for a kitchen remodel off a single page visit. The site has to survi...
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AUTO REPAIR SHOPS
Auto repair is won on proximity, reviews, and whether a stranger believes you will not overcha...
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CLEANING COMPANIES
You are asking someone to hand a stranger a key to their house. The website has to earn that b...
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PEST CONTROL
Nobody searches for pest control. They search for the specific thing they just found in the ki...
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ACCOUNTANTS
An accounting website is a credibility document. It should read like the firm you would want h...
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