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[ SEC.05 — SHOP NOTES ]

THE
JOURNAL

Dev logs, launch notes, and opinions from the floor. Written by the people who build, on the weeks they build.

2026.09.02DO I NEED A WEBSITE IF I HAVE A FACEBOOK PAGE?Facebook shows your posts to about 2% of your own followers, and to nobody who's searching Google. Here's what a page does well, and where it quietly stops working.COMPARISON2026.08.27IS A WEBSITE WORTH IT FOR A SMALL BUSINESS?Four in five consumers research local businesses online, and most have decided before they ever call. The numbers behind the question, with sources.EXPLAINER2026.08.20WIX VS HIRING A WEB DESIGNERAn honest comparison from people with an obvious bias, clearly labeled. When a DIY builder is genuinely the right call, and when it quietly costs you jobs.COMPARISON2026.08.13WHY IS MY BUSINESS NOT SHOWING UP ON GOOGLE?Usually one of six fixable reasons, and none of them is "Google hates you." A plain-English diagnostic for local businesses.EXPLAINER2026.08.06WHAT SHOULD A SMALL BUSINESS WEBSITE INCLUDE?Ten things, in priority order. Half of them are about being found and contacted, not about looking pretty.CHECKLIST2026.07.29DO WEBSITES STILL MATTER WITH AI SEARCH?AI assistants don't replace your website. They read it. Why the sites that feed the answers are the ones that get recommended.OPINION
RSS EXISTS. NEWSLETTERS DON'T. YOU'RE WELCOME.
PERF 96/100LCP 2.8sCLS 0.00BOND: ARMED