WEBSITES FOR
ACCOUNTANTS
An accounting website is a credibility document. It should read like the firm you would want handling an audit.
Accounting is a referral-heavy profession where the website rarely creates the lead but very often kills it. A prospect gets your name from their attorney or a business contact, looks you up, and decides in about fifteen seconds whether you look like a firm that has its act together.
A dated site with a stock handshake photo and a copyright notice from 2017 undermines every referral that reaches it. That is a quiet, ongoing cost most firms never measure.
CREDENTIALS AND SPECIALISM, NOT ADJECTIVES
CPA licensure, years in practice, the industries you genuinely know, whether you handle representation before the IRS, and which software you work in. Prospects are triaging for fit, and specificity does that job. Nobody has ever chosen an accountant because the site said dedicated and professional.
PAGES BY SERVICE AND BY WHO YOU SERVE
Tax preparation, bookkeeping, payroll, audit support, business formation, and advisory are distinct searches. So are the audiences: small business, contractors, medical practices, nonprofits, individuals with complex returns. The intersection of a service and an industry is where the least contested and best qualified traffic lives.
BUILT FOR THE SEASON AND THE ELEVEN MONTHS AROUND IT
Traffic spikes from January to April, so the site has to convert efficiently under load, with clear new client intake, a document checklist, deadlines, and honest availability. The rest of the year the same site should be selling the advisory and bookkeeping work that smooths your revenue out.
COMMON QUESTIONS
LET'S BUILD IT.
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