DO I NEED A WEBSITE IF I HAVE A FACEBOOK PAGE?
Short answer: yes. A Facebook page is a good megaphone and a bad storefront. It reaches a sliver of the people who already follow you, and it barely exists to the people searching for what you do.
WHAT A FACEBOOK PAGE ACTUALLY REACHES
The number most business owners never see: the average Facebook page's organic post now reaches about 2.2% of that page's own followers, per Hootsuite's 2025 statistics, down from roughly 16% in the early 2010s. A page with 1,000 followers is talking to about 22 people per post, and the algorithm decides which 22.
None of that reach touches the people who matter most: strangers with a problem, typing it into a search box. Facebook content is largely invisible to Google, and a page profile gives Google almost nothing to rank.
WHAT A PAGE DOES WELL: KEEP IT
This isn't a knock on Facebook. A page is genuinely good at showing recent work, collecting reviews and recommendations, and staying in front of past customers. If you post jobs regularly, keep posting. The proof you've built there is real.
The problem is where that proof is parked. It lives in a feed you don't control, behind an algorithm that shows it to almost no one, on a platform searchers don't start from.
THE JOBS ONLY A WEBSITE DOES
THE HONEST PLAY: BOTH, EACH DOING ITS JOB
The setup that works is boring. A fast website as home base, with services, service area, reviews, and a way to request a quote, and the Facebook page feeding it. The photos and reviews you already post become site content that works 24/7 on Google, and the page keeps doing what it does best.
That's the build we do at Old City Studios: custom-coded sites for local businesses, designed to be found and to capture the lead. But whoever builds yours, build the home base you own.
A page can appear for searches of your business name, but it rarely competes for the searches that bring new customers, like a trade plus a town. Google has very little to work with on a page profile compared to a real site.
It's a fine day one. But 46% of Google searches have local intent, and those searchers won't find a page. The earlier a real site exists, the earlier it starts accumulating the search history that's hard for competitors to catch.
No, keep it. Reviews, recommendations, and recent-work posts still help, and the page can send followers to the site. The two do different jobs.
GOT A SITE IN MIND?
Price it in 60 seconds, or just tell a human what you're building.